Hola! My name is Maria and I am Global Social & Digital Creative Director at LOLA MullenLowe.
During these last 12 years at LOLA, I have been lucky enough to be part of the team that helped the agency become the best agency in Latin America at El Sol & El Ojo, the 9th most creative agency in the world according to Cannes Lions and the best agency in Europe according to WARC. And to see my work recognised at festivals such as Cannes Lions, D&AD, El Sol, El Ojo de Iberoamérica and CdeC among others.
Previously I have worked at WYSIWYG Publicis and CP Proximity BBDO as a digital creative art director.
In addition, I love teaching digital creativity and social media at Brother Ad School.
And I am honoured to have been ranked this year among the 20 most creative women in Spain by Más Mujeres Creativas.
Skills
Creative direction
Creative strategy
Social media branding & content
Digital channel strategy Art direction
My speciality lies in transforming ideas into brand ecosystems. From always-on content to integrated multi-channel campaigns to build brand consistency and achieve strategic goals.
Clients
Magnum
AXE
Rexona Bayer
Dove
Persil
Uber Eats
Plátano de Canarias
Movistar
Pescanova
Recognition
Cannes Lions
BRONZE - Brand Experience & Activation - “Catnip”, LYNX
BRONZE – Pr – “TAG”, Persil
BRONZE – Pr – "Choose The Moustache", Pescanova
GOLD – Radio | Use of radio/Use of Branded Content | Programming – “Football Memories FM”, Libero
SILVER – Radio/Radio & Audio/Media & Publications – “Football Memories FM”, Libero
SHORTLIST – Cannes Lions Health & Wellness. Pharma – “Football Memories FM”, Libero
SHORLIST - Social Media & Influencer - “Catnip”, LYNX
SHORLIST - Film - “Long lasting”, AXE
D&AD
GRAPHITE PENCIL – Innovative Use of Radio – “Football Memories FM”, Libero
El Sol
GOLD – Integrated – "Choose The Moustache", Pescanova
SILVER – PR – "Choose The Moustache", Pescanova
SILVER – Activation – "Choose The Moustache", Pescanova
SILVER – Integrated Campaign – "TAG, the game", Persil
SILVER – Digital – "TAG, the game", Persil
SILVER – Activation – "TAG, the game", Persil
SILVER - Film - “Long lasting”, Axe
SILVER – Media – "TAG, the game", Persil
GOLD – Libero, in Radio: Culture, Leisure & Communication – “Football Memories FM”, Libero
GOLD – Branded Content: Radio & Music – “Football Memories FM”, Libero
SILVER – Direct Marketing: Other Digital Channels, Mobile, Social Networks – “Football Memories FM”, Libero
BRONZE – Digital: Public Services, Non-profit, Social Projects – “Football Memories FM”, Libero
BRONZE – Digital – “Indoor Ads”, Axe
BRONZE – Media – “Indoor Ads”, Axe
BRONZE – Media – “Disaster Delivery”, Uber Eats
BRONZE – Digital: Banners & Rich Media – “Crappy Ad Swap”, Brother School of Creativity
BRONZE – Digital: Social Media –“Y tu sin enterarte”, United Nations
Effie Awards
SILVER – Product Campaign- "Choose The Moustache", Pescanova
BRONZE – “Money or Bananas”, Plátano de Canarias
CdeC
GOLD – Idea – "Choose The Moustache", Pescanova
BRONZE – Craft – "Choose The Moustache", Pescanova
El Ojo de Iberoamérica
GOLD – Social media actions – “Indoor Ads”, Axe
SILVER – Experiences and activations – “Indoor Ads”, Axe
SILVER – Graph Ojo – “Indoor Ads”, Axe
SILVER – Non-conventional formats – “Indoor Ads”, Axe
SILVER – Indoor Ojo – “Indoor Ads”, Axe
BRONZE – Innovative use of graphic media – “Indoor Ads”, Axe
BRONZE – Ad activation – “Indoor Ads”, Axe