Catnip | LYNX

A study conducted by Censuswide revealed that 60% of cat owners wouldn’t date someone their cat dislikes. In other words, if her cat doesn’t like you, you’re done. That’s why Lynx had to step up. For the first time ever, a body scent infused with catnip has been developed in collaboration with Lynx’s expert perfumers.

This mint-family plant contains nepetalactone, a compound that mimics cat pheromones, making cats instantly drawn to it. Now, for the first time, it’s been bottled into a fine fragrance. The result? A scent so intriguing, it’ll have even the meanest felines rolling at your feet.

But innovation alone wasn’t enough — we needed proof. So we took the challenge to the real world. We found real cat moms and skeptical cats standing between love and their boyfriends on Instagram and TikTok, and made them our first testers. Cats didn’t just like it — they loved it.

To amplify reach, we launched films directed by award-winning director Andreas Nilsson on television and across digital platforms,reinforcing the product story with engaging online content.

This product innovation, along with the full campaign, has been launched first in the UK market, with plans for potential expansion into other regions.