Long Lasting | AXE
For the launch of its first long-lasting fragrance campaign, part of the Power of a Fragrance platform, we teamed up with AXE to launch a love story that’s very, very slow, but absolutely hilarious, about how sometimes guys take a long time to take the plunge.
Under the direction of award-winning filmmaker Andreas Nilsson, the film dramatizes the agonizing slowness of a lovable guy, who embarks on an endless journey across a ridiculously long couch to reach his date, who, by the time he arrives, is already half-asleep. Better not spoil the ending, but let’s just say you can probably guess. Because when you have the power of a fragrance that lasts, timing doesn’t matter.
Cinematography in this film is a key element. We had the perfect synergy between the DoP and the director, ensuring that this film is not only outstanding and meets their usual level of excellence but also achieves a level of craft comparable to a cinematic production.The lighting, space, and sound work in perfect harmony, creating a seamless symbiosis where every detail has its place and reinforces the core idea.